Monday, January 31, 2011

How to use Google Analytics for your shop or blog

Whenever there's a problem with my computer, I joke with my husband that we need to "run a diagnostic" and that "it must be a problem with the configuration." That's the extent of the lingo I know for computer issues...

So, I will rely on others who have gone before me to show you how to make the best use of Google Analytics for your Etsy shop, blog or personal website.


What is Google Analytics? It's a way to measure who comes to your website, how long they spend there, where they're from, what time of day they're coming, and so much more. Ever wondered if anyone from Israel has been to your site? (I do!) Here's a list of resources to get you started:


Set up Google Analytics for your etsy shop (step-by-step):

Etsy Storque (pdf download) or the short and sweet version at Etsy help

Set up Google Analytics for your blog:

Strategic Online Marketing

Overview of Google Analytics features:

An 11-minute video, including customizing your dashboard and creating a custom report at Handmadeology

Stop tracking your own views:

(Remember to do this from each computer you use) JanRa Jewelry Design

Track the search terms used to find your website:

Etsy Storque

Track visitors based on time of day:

I can handle this one! Click on Visitors, then Visitor Trending, then Visits. Look for the clock icon at the top right of the graph and click it. Now you can see what time of day your visitors are coming in YOUR time zone.

Track regional visits based on time of day:

Blog Handmade

Decode Traffic Sources "ref codes":

Google Spreadsheets

Track your Etsy shop and item hearts:

CraftCult


Hope that's enough to get you started. I love checking Google Analytics almost as much as I love getting a sale from my Etsy shop!

24 comments:

  1. so cool! I just did this for my blog! We'll see if it works in a couple of days, love you!!

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  2. It's so addicting once you get it all set up. It does take 24 hours but from that point on you will be tracking all your views! I'm the most curious about where in the world people are viewing my shop from.

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  3. Awww...this is super useful!

    Many thanks for sharing!

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  4. Glad it helped! I love your Etsy shop, by the way, FeltJellyBean!

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  5. Thanks for the tutorial. Hope I installed it right.

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  6. Thank you - going to take a look at this : )

    http://sisterbatik.blogspot.com/

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  7. Hope these links are helpful in getting it started, GoofingOff. It does take 24 hours but then you don't have to do anything ever again!

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  8. You're welcome, SisterBatik. GoogleAnalytics gives you so much info once it's all set up!

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  9. Tricia, I'm so late in thanking you for linking to my blog! Much appreciated. :)

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  10. You're welcome, Laura! It has such great information and I know it will be useful to others, too.

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  11. Thanks so much. This is a great collection of information. Thanks for putting it together!

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